Hi and welcome to my website. I am an experienced Digital Product / UX / UI designer based in London, England working on design projects for a variety of small and large companies.
Over the span of a decade, I have honed my expertise in the realms of creativity and digital innovation. My professional objective is to leverage my creative talents in design and marketing to develop projects that are not only visually captivating but imbued with significance and purpose.
In my skill set, I possess a diverse range of proficiencies, including UI & UX design, web and native app design, digital products, design systems, wire-framing, UX research, user journey mapping, and project management. Additionally, I excel in budgeting, timeline management, and task delegation. My toolset encompasses the use of Sketch, Figma, InVision, and Zeplin, aiding in the seamless execution of projects.
My collaborative approach with cross-functional teams has consistently led to the successful delivery of projects that not only align with user needs but also drive business growth. I emphasise user-centric design by prioritising simplicity and clarity in every interaction, ultimately generating outstanding designs that resonate with both users and stakeholders. My interests lie in creative direction, branding, consumer culture, and crafting remarkable digital experiences.
What deeply motivates me is the opportunity to design with a forward-looking perspective, particularly towards a net-zero future. I thrive on continuous learning, eagerly embracing new skills, exploring emerging technologies, and collaborating with diverse and talented individuals.